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- <text id=91TT1026>
- <title>
- May 13, 1991: Business Notes:Beverages
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- May 13, 1991 Crack Kids
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 47
- Business Notes
- BEVERAGES
- Exports sans Effervescence
- </hdr><body>
- <p> The French have a word for it: une catastrophe! Exports of
- champagne, France's most beloved beverage, are dropping with the
- swiftness of a guillotine blade. Overseas shipments of bubbly
- fell to 12.2 million bottles during the first three months of
- 1991, a 28% drop from last year's first quarter. Just across the
- Channel, where British imbibers usually constitute the largest
- foreign market, imports dropped by half.
- </p>
- <p> Contributing to the sudden slaking of worldwide thirst: a
- rush by wine dealers to stockpile champagne before Jan. 1 price
- increases, coinciding with a drop in demand triggered by the
- gulf crisis and recessions in the U.S. and Britain. But
- longer-term forces may also be bursting the champagne bubble.
- Explains an official of the General Union of Wine Growers of
- Champagne: "In some countries you can see a trend toward health
- consciousness. This current has been seen in the U.S., which
- views champagne as both an alcoholic drink and a relatively
- high-calorie drink." What? Champagne unhealthy? The French have
- a word for this as well. It can't be printed here.
- </p>
-
- </body></article>
- </text>
-
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